Tasting Room Management

The Tasting Room Management Certificate helps prepare you for the responsibility of managing the tasting room of any farm winery.

women pouring white wine into glasses

Program

Workforce Training Program

Required Courses

  • Introduction to Tasting Room Management
  • Superior Customer Service
  • Wine Marketing
  • TIPS® Training
  • Legal Issues for the Tasting Room
  • Wine Analysis & Tasting

Program Information

A properly functioning tasting room is a key component to a winery’s success. This certificate requires the completion of six core courses and three electives for a total of nine classes.


Introduction to Tasting Room Management
Want to make your tasting room more memorable and profitable? Topics include tasting room staffing and training, events management and tips, wine tasting strategies, tours, social media as well as other ideas to increase business.

Contact Hours: 7


Wine Marketing
People in the wine business say that anyone can make wine, but can they sell it? Learn cutting-edge strategies for marketing wine. Everything from labels to romancing the wine is covered in this required enology class. Enhanced by talks from area wine professionals, you will learn how to design a marketing strategy.

Contact Hours: 7


Legal Issues for the Tasting Room
Learn the legal issues involved in running a farm winery tasting room. Topics include state compliance for sales, licenses and direct shipping.

Contact Hours: 3


Wine Analysis & Tasting
Did you know that farming the grapes affects their taste and aroma? Can you recognize your personal capabilities in wine tasting? Become a competent wine taster by learning the essentials of professional tasting.

Contact Hours: 7