Tasting Room Management

Series of classes with hands-on learning offered at local vineyards and wineries.

women pouring white wine into glasses

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Program Information

PVCC offers viticulture, enology and tasting room management classes in partnership with local wineries and vineyards.  Classes are taught by industry professionals and most are held onsite at local wineries or vineyards. A student can begin taking classes at any time throughout the year. Classes may be taken in any order.

Introduction to Tasting Room Management
Want to make your tasting room more memorable and profitable? Topics include tasting room staffing and training, events management and tips, wine tasting strategies, tours, social media as well as other ideas to increase business.

Contact Hours: 7

Wine Marketing
People in the wine business say that anyone can make wine, but can they sell it? Learn cutting-edge strategies for marketing wine. Everything from labels to romancing the wine is covered in this required enology class. Enhanced by talks from area wine professionals, you will learn how to design a marketing strategy.

Contact Hours: 7

Legal Issues for the Tasting Room
Learn the legal issues involved in running a farm winery tasting room. Topics include state compliance for sales, licenses and direct shipping.

Contact Hours: 3

Wine Tasting & Analysis
Did you know that farming the grapes affects their taste and aroma? Can you recognize your personal capabilities in wine tasting? Become a competent wine taster by learning the essentials of professional tasting.

Contact Hours: 7