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PVCC cannot guarantee course frequency; however, to aid in student planning, courses typically are offered as indicated below.
F = Offered fall semester   Sp = Offered spring semester
Su = Offered summer Y = Offered once every academic year
IR = Offered irregularly
(Contact division office for next offering)

  		cr = Credit/credits

MKT 100 Principles of Marketing (3 cr, F/Sp)

Presents principles, methods, and problems involved in the marketing of goods, services, and ideas to consumers and organizational buyers. Discusses present-day problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of the marketing mix and market research, plus legal, social, ethical, and international considerations in marketing.

Lecture 3 hours per week.

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