Getting Results Through Coaching
How Blue is Blue? 5 Tips in Managing the Creative Process
Make Your Website Really Sell: Convert Website Visitors into Real Revenue
What's Your Competitive Advantage?
Round Peg, Round Hole... Novel Idea! Selecting the Right Person for the Right Job
Power Strategies to Get Your Business Seen and Heard
To Catch a Thief! Simple Steps to Reduce Embezzlement
The Brand - YOU
Getting Results Through Coaching
Thursday, February 16, 2012 9 a.m. - noon
PVCC Stultz Center for Business & Career Development
Instructor: Michelle Braden
As businesses all try to do more with less, employees must become more engaged contributors, take on more responsibility and get positive results. Do you have the type of environment that encourages dialogue and creativity? Asking the right questions at the right time can open the door to all kinds of possibilities. All businesses have employees with skills, resources and creativity left untapped. How do you access all of this untapped stuff? Coaching! Attend this workshop to learn how to start looking. This workshop will enable you to:
- Define the kind of environment that engages employees
- Identify strategies that can shift the non-engaged culture
- Learn specific skills that support creative dialogue
- Practice coaching skills and receive feedback
Seats remaining: 30
Chamber Member Price: $45 (Class Nbr 62521) Register now
Non-Member Price: $75 (Class Nbr 62522) Register now
How Blue is Blue? 5 Tips in Managing the Creative Process
Thursday, March 7, 2012 9-11:30 a.m.
PVCC Stultz Center for Business & Career Development
Instructor: David Robinson
How blue is blue? Does it have a tinge of green? Can it be more like the ocean at midday? Maybe it's more of a cornflower blue. The creative process is highly subjective. Short of extensive market research, you need to be able to bring a team together (even if it's a team of one) with high-level, detailed communication in order to move forward. There are many things to communicate while working on a creative team – some large and some small, but very few are insignificant. As much as you know what you'd like to see in a project, it is only a faint precursor of the outcome.
Join David Robinson, Birch Studio's creative director, for a guided tour of the process of creativity. This session will cover:
- Four questions to ask before embarking on any creative process
- Communication that everyone understands, even if they are not in the room
- Aesthetics beget aesthetics
- Planning for large documents/websites
- Maintaining consistency across all of your materials
This workshop also will include an interactive component that will give attendees time to experiment with the concepts. Topics covered and methodologies described are accessible to everyone, no matter your level of experience. We will use lots of examples to discuss real-world situations, so feel free to bring examples of your own projects or future plans.
Seats remaining: 30
Chamber Member Price: $45 (Class Nbr 62545) Register now
Non-Member Price: $75 (Class Nbr 62547) Register now
Make Your Website Really Sell: Convert Website Visitors into Real Revenue
Thursday, March 15, 2012 9 a.m. - noon
PVCC Stultz Center for Business & Career Development
Instructor: Leslie Truex
Does your Web site generate customers? Do you understand search engine optimization, social networking and blogging? This workshop is for new users and business owners who know they need to be doing all of this, but are not sure how to get started. Internet-based marketing is a "must do" for every business and offers an affordable and effective way to create customer relationships and garner repeat and referral business. Here's what you'll learn:
- Marketing concepts of differentiation, benefits vs. features and credibility building
- How to define your target, create your message and develop your plan to attract new and repeat customers
- Quick and simple techniques to set up Web sites and blogs that attract your market
- Build a list to create repeat and referral customers – and keep them coming back
Seats remaining: 28
Chamber Member Price: $45 (Class Nbr 62552) Register now
Non-Member Price: $75 (Class Nbr 62555) Register now
What's Your Competitive Advantage?
Tuesday, April 3, 2012 9 a.m. - noon
PVCC Stultz Center for Business & Career Development
Instructor: Charlie Ferneyhough
Don't leave the success of your business at the mercy of a fickle marketplace. Business strategy requires a specific type of thinking. It is all about competitive advantage. Without competitors there would be no need for strategy. The sole purpose of business strategy is to enable a company to gain a sustainable edge over its competitors by leveraging its strongest strength relative to its competitors in the most efficient way. Attend this workshop and learn the ins and outs of your competitive advantage:
- What's your competitive advantage and how do you use it?
- How do you determine your competitive strategy and set your strategy objectives?
- How do you create a strategic agenda for top management?
- How do you convert competitive advantage into results?
Seats remaining: 30
Chamber Member Price: $45 (Class Nbr 62575) Register now
Non-Member Price: $75 (Class Nbr 62576) Register now
Round Peg, Round Hole... Novel Idea! Selecting the Right Person for the Right Job
Tuesday, April 17, 2012 9 a.m. - noon
PVCC Stultz Center for Business & Career Development
Instructor: Brett Henyon
Business owners cannot afford to make bad hiring decisions. One bad decision can make the difference between a small business thriving and not surviving. Learn how to prevent your next bad decision by attending this workshop. This may be the best three hours you ever spent growing your business. In this workshop you will:
- Understand behavioral job matching
- Understand the cost of a bad hire (right person/wrong job)
- Understand why recruiting and selecting are so vital
Seats remaining: 30
Chamber Member Price: $45 (Class Nbr 62575) Register now
Non-Member Price: $75 (Class Nbr 62576) Register now
Power Strategies to Get Your Business Seen and Heard
Wednesday, May 2, 2012 9 a.m. - noon
PVCC Stultz Center for Business & Career Development
Instructor: Suzanne Henry
Social media and technology have given new meaning to "information overload." Getting noticed today is difficult. Causing action is even harder. If company or business leaders are not proactively developing and distributing their stories and messages, they aren't being seen or heard. This workshop will help organizations and entrepreneurs gain an understanding of and the ability to apply business storytelling, messaging and positioning (S, M and P) in order to boost the power of their presentations, written materials, online presence and overall public business face. The workshop leader will:
- Provide definitions of S, M and P and help attendees understand their differences
- Deliver a set of exercises that organizations can use immediately within their companies
- Offer best practices and gold standards in S, M and P
You need to attend this workshop if you want greater influence in chosen markets and an enhanced reputation and image!
Seats remaining: 30
Chamber Member Price: $45 (Class Nbr 62578) Register now
Non-Member Price: $75 (Class Nbr 62579) Register now
To Catch a Thief! Simple Steps to Reduce Embezzlement
Wednesday, May 16, 2012 9 a.m. - noon
PVCC Stultz Center for Business & Career Development
Instructor: Rick White
Do you assume no one in your company would ever steal from you? The Association of Certified Fraud Examiners (ACFE) estimates that 5% of revenue is lost to fraud and embezzlement every year. Applied to the U.S. GDP, this amounts to $730 billion every year! Surprisingly, small organizations with fewer than 100 employees suffer the highest losses from fraud. Statistics indicate that 25% of small business will suffer an embezzlement of greater than $10K within ten years.
The experts tell us it is happening more than ever, and many small businesses don't have the personnel to adequately provide the internal controls larger companies use to reduce fraud. Small businesses are exceptionally prone to fraud, but it can be reduced with some basic knowledge and processes. Come learn from Rick White, CPA with Keiter Stephens, how to protect the finances of your company.
Seats remaining: 30
Chamber Member Price: $45 (Class Nbr 62582) Register now
Non-Member Price: $75 (Class Nbr 62583) Register now
The Brand - YOU
Wednesday, June 6, 2012 9 a.m. - noon
PVCC Stultz Center for Business & Career Development
Instructor: Joann Auger
In this environment of rapid change you have less time than ever to make your professional mark. Personal branding creates a platform from which to express your strengths and the value that you deliver. Your brand is not created but rather it is unearthed. Your credibility, ability, visibility, personality and personal style all make up your brand. It differentiates you from others in this ultracompetitive environment. In this workshop you will:
- Define your unique value proposition
- Begin the process of building your brand story
- Learn how to stay "on-message" and "on-brand"
- Receive tools to unearth your brand
Seats remaining: 30
Chamber Member Price: $45 (Class Nbr 62587) Register now
Non-Member Price: $75 (Class Nbr 62588) Register now
